This week's mindread
Why SharkNinja Put Beckham’s House at the Mercy of His Friends
SharkNinja’s first global holiday ad turns a Beckham house-sit into a product demo with Tom Brady, Kevin Hart and Aryna Sabalenka.
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Why SharkNinja Put Beckham’s House at the Mercy of His Friends
Five Fonts Give Major League Baseball a Brand Built to Last
Asian Paints turns Diwali prep into the celebration
10 brand maxims that backfire when read literally
John Lewis bets on a glamorous grandma to reclaim Christmas
Why Mantra Group’s film leans on a 2007 parallel
After Six Decades, Taj Mahal Tea Bets on A.R. Rahman
iD Fresh’s ad turns Mom’s approval into a convenience strategy
Why SharkNinja Put Beckham’s House at the Mercy of His Friends
Five Fonts Give Major League Baseball a Brand Built to Last
Asian Paints turns Diwali prep into the celebration
10 brand maxims that backfire when read literally
John Lewis bets on a glamorous grandma to reclaim Christmas
Why Mantra Group’s film leans on a 2007 parallel
After Six Decades, Taj Mahal Tea Bets on A.R. Rahman
iD Fresh’s ad turns Mom’s approval into a convenience strategy
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